Onward is written in a narrative format. The story is enjoyable and follows Howard's story of founding his own coffee company Il Giornale, his purchasing of Starbucks, and covers much of the Starbucks story from the time of his purchase in 1988 to 2011.
Tag: Business Plan
Part biography and part business story with insights into leadership and management practices. From Publisher's Summary: Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.