This is my first reading of a Seth Godin book, enjoyed in very much. It has insights on a variety of topics. His thoughts on the decision between better and safer was a significant ah-ha moment for me. Understanding that most people are looking for safer and not better is an important mental model I have incorporated into my thinking.
This book sparked more curiosity in me. It gave me the motivation to write more and think about what legacy I am leaving. As the quote below mentions, 500 years later we are still learning from Leonardo's notes. I like the list of lessons to learn in the conclusion.